The answer to this question might seem dicey and not a straight forward issue, but the reality is that with social media, authors have never had it so easy to sell their books, build their author platform, as well as connect and interact with their target audience. Ads Manager is a powerful ad … 4. Once you have a page, you can move on … Here, I take a look at some of the most exciting facts about Facebook Ads Marketing that highlight the possibilities of Facebook advertising for book marketing. If you can’t get the Facebook pixel and tracking set up then you can choose Traffic as your Ad Objective, but you just won’t be tracking the optins to your offer from your Ad. The possibilities are just endless in regards to how authors can harness the power of Facebook Ads to help fast track their writing success. Back when we launched the 3rd edition of the Facebook Marketing All-in-One for Dummies book, we had a virtual online launch party and we invited people and did a live broadcast with giveaways. And if you are in that shoe right now, this post will show you a powerful tool and channel you can use to sell your book and get people to know about you and your books. As soon as I selected fans of Once Upon A Time as my target, Facebook said my ad would reach up to 1.8M users. If you love to explore this great tool for your book marketing purpose, download a FREE Facebook Ads Book Marketing Cheat Sheet that shows you FOUR Cool Hacks you can use to get a positive return from your Facebook ads to spend. A great way to answer this question is to look at a case study of a past author client that I did for a Targeted Facebook Ads Campaign for her book. I did use a $50 ad credit Facebook gave me, so that may have been factored into the CPC given my $100 ad budget, but the CPC number changed several times over the life of the campaign. This Facebook marketing book is devoted to developing advanced advertising … Case Study: Amazon Best Selling Book in Just a Day – With Facebook Ads, Learn FOUR Cool Hacks You Can Use To Turn Facebook Into A, FREE Facebook Ads Book Marketing Cheat Sheet, Learn FOUR Cool Hacks You Can Use To Turn Facebook Into A Book Marketing Machine, Facebook Ads For Book Marketing Consultation, 2. The potential return (35 cents per copy sold) just doesn’t justify the expense. Facebook ads really aren’t meant for direct selling but still, there are smarter ways to still sell using this powerful advertising channel and this also should be figured into your Facebook Marketing Plan. An ebook? With a higher list rank, books stand the chances for a better placement whenever anyone is searching for books in that category as well as the higher possibility of being shown among the popular and coveted “Books Bought By People Who Buy…” List at the end of the page of similar books in that category. If you’re contemplating Facebook advertising for your eBook, remember that the ROI can be tricky. The truth is that Facebook Marketing, especially Facebook Ads, isn’t for everyone and all authors because it takes a great deal of knowledge of who your audience is, what your book marketing goals are, your budget (the more your budget, the better and faster the results will be), the ins and outs of Facebook Ads and many other external factors to make all these work as it should. It got up to 50,000 at one point, and I peaked as the 1036th bestselling author in the Fantasy category. It turns out that promoting books via Facebook ads to a cold audience just doesn’t generate enough results to justify the investment. It seems the leads that click-through isn’t quite the fish on the line I was hoping for. Depending on what suits you and your books the best, you can create Sponsored Book Ads, Page Posts Ads to promote your blog and get traffic to your book page or your blog/website post, and Marketplace Ads at the sidebar of your target audience’s Facebook Page. John R. Phythyon, Jr once experimented with the idea of using Facebook Ads to sell his short story book – Sleeping Beauty. So, with 284 click-throughs the big question is how many of those turned into sales. In his word, below is the summary of his approach and his target and methodology for the Facebook Ads Campaign to sell his short stories book. I recommend www.canva.com to help you create a good image. Learn how to create, publish and purchase ads across Facebook, Instagram, Messenger and Audience Network with this 15-minute Blueprint course. Share photos and videos, send messages and get updates. What this will do for you is create a “warm” audience for you to promote your book to in the future. You can target by Behaviors, Interests, and Job Titles (handy for business books). I saw my total number of impressions, my average number of views, and my CTR all raise over time, while my CPC went down as the campaign went on. I’m not sure why this was. In today’s business reality, the competition is really cut-throat and every business owner must find a means to get noticed and be seen by potential customers amidst the pool of noise out there in the market. Are you an author who wants to promote your book with Facebook Ads? Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. Who knows how long that trend would have continued, but it seems clear you need time to build momentum on Facebook. How about you? Obviously, I didn’t do that last time, but it’s possible I didn’t run the campaign long enough or that my marketing copy wasn’t good enough. First, let’s look into some basic facts about using Facebook Ads for book marketing. I used the minimum bid of 68 cents per click and set a lifetime budget of $100.00. One big way you can get more fans is by utilizing Facebook ads. First the data. Then you will go into your Ads Manager and run a Conversions ad to the page on your website where you are giving away the freebie. There are many ways that you can market your book, but one way that you may not have thought of is through Facebook, and specifically, Facebook ads. I don’t know why that was. His concluding sentence that “….remember that the ROI can be tricky” is really the truth and here is why…. The opportunity with Facebook Ads for authors is just limiting to only what an author’s imagination and creativity can come up with. Won’t this be a better investment for me? You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.. And if you don’t already have a large following on your Facebook Page, you can also use Facebook Ads to get more followers and likes for your Facebook Page. Grab a free copy of my book How to Get Highly Targeted Leads and Sales with Facebook Ads. You definitely can sell books that way. I sold five copies of “Sleeping Beauty.” That’s a 1.7% rate of return — close to the standard two percent for direct mail. Don’t just send people to your Facebook page’s wall! Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. Post Planner Facebook ad, with experimental ad copy. Finally, Facebook charges on a cost-per-click (CPC) basis. You also get to set a budget, wherein you establish the maximum amount you’re willing to spend per day or for the lifetime of the ad campaign. There were a few encouraging numbers from Amazon. I made two the next day, and three the following. Also, be sure to link to your webpage or a website that sells your eBook—the point of this is to drive sales, after all! Each Facebook Ad example below is categorized based on the headline, stock photo, illustration, and copy. A simple Call to Action sentence or opt-in at the end of your post and at strategic places on your blog/website will do the trick. Learn how your comment data is processed. Facebook allows advertising authors to keep track of important actions people take on their author website/blog after they click or view ads. People who like Once Upon A Time are a natural fit, so I specifically targeted Facebook users who were fans of the show. In this post, I will be dealing with how authors can take advantage of the power of Facebook marketing to sell more books and been seen in front of readers as well. From the potentials Goodreads has to offers for authors and to the massive platform offered by Twitter, there has never been an easy route for authors to sell more books and get seen like it has been today. A great resource for authors looking to market their book is Joanna Penn: https://www.thecreativepenn.com/resources/. Step by Step Guide To Show You How to create a Facebook Ads Campaign. Surely, there are many ways that authors can use to sell more books, and you are only limited by what you think is possible in terms of book marketing strategies, but the truth is that some ways are more difficult and time-consuming for some who might never have the luxury of the time required to make all these work before seeing the necessary results needed, and this takes us to ask the question of what is really the best way to market book today without tying much in terms of time and maybe money if we consider the fact that most indie authors today are operating from a tight budget purse? Facebook Ads aren’t a good fit for some books, especially books that are almost free or low priced on Amazon or other online book stores, but even with that, it can still be used in better ways that later will help sell more books in the long run. Think in terms of growing your email list, getting traffic to your author blog and being seen by your target book readers, then you’ve got a friend in Facebook Ads. This will be a warmer audience who will be more familiar with you and be more likely to buy your book. Even with the CPC at a final rate of 35 cents, I’d have had to sell a copy to every person who responded to break even. Facebook Ads can be a good way for authors to increase their visibility and sell books. Then use the Traffic objective to start your ad. My thought was this would best capitalize on people discussing the show as it aired and for a day or so afterward. Advertising on Facebook and Instagram can be challenging at first—especially if you don’t have general experience with social networking or book promotion.But our social media experts have the skills to create a professional ad campaign that targets readers on Facebook and Instagram likely to have interest in your book. 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